THE RESPONSIBLE SUPPLY CHAINS AND HUMAN RIGHTS

The responsible supply chains and human rights

The responsible supply chains and human rights

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Consumers generally have priorities inside their purchasing decisions and recent studies declare that CSR initiatives are not one of these.



Evidence suggests that disregarding human rights can have significant costs for businesses and countries. Information shows that multinational corporations have actually faced monetary damages and repercussion from customers and investors whenever allegations of human rights abuses, such as for instance when a recent case of forced labour emerged online. In 2021, several companies were boycotted as a result of negative publicity after allegations of using forced labour in their supply chains came to light. This is one of many comparable incidents showing that clients are prepared to work once they perceive that the company is engaged in something morally repugnant. This is why it is very important for governments globally to align their regulations with the international convention on human rights as well as ethical business practices. A few countries have enacted reforms in that vein, as seen with Bahrain human rights and Oman human rights laws.

Even though the direct effect of CSR initiatives might not be strong, the possible consequences of reputational damage really should not be brushed aside. Companies and countries that ignore ethical sourcing risk reputational damage, which can usually result in boycotts and economic losses. To avoid this, companies should be aware and worried about the state of human rights in the countries they run in. Some governments, as seen with Ras Al Khaimah human rights reforms, have taken severe measures to boost their transparency and make sure that human rights legislation are adhered to inside their territories. This will not merely avoid ramifications connected with reputational damage but also build trust of their rule of law and governance, which will attract FDIs.

People are getting increasingly environmentally and socially aware compared to years ago when only price and quality mattered. Nonetheless, research examining the connection between corporate social responsibility campaigns and consumer responses shows a weak relationship. In a recent research which used several research techniques, such as for instance questionnaires and experiments, customers were asked about various CSR initiatives and their attitudes toward them. What they thought their intentions had been, and their willingness to support the business. For example, customers had been asked to rate the chances of buying a product from a company that donates a percentage of its earnings to charitable causes. Also, the authors examined responses to actual incidents, such as item recalls or proxies linked to the reputation of the companies. They discovered that despite the fact that an important percentage of customers find it laudable to purchase and support socially responsible businesses, the vast majority prioritise facets particularly the price tag and quality over CSR considerations. Moreover, good attitudes towards companies involved in CSR initiatives do not regularly result in buying. On the other hand, they discovered that consumers are skeptical of businesses' true motivations behind CSR initiatives, and many regard them as mere advertising techniques rather than genuine commitments to social and ecological causes.

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